Location: Portbury, UK
Finning are a major provider for Caterpillar equipment in the UK and Ireland and part of Finning International Inc. the world’s largest Cat heavy and general equipment dealer. The company had acquired a new warehouse location with a retail unit in Portbury, near Bristol.
Wylde IA were approached and briefed to develop a new retail concept for Finning. The desired environment had to reflect the very strong Cat brand while also being strong and durable as clients would frequently be in work-wear that could be greasy or dirty. The front of house retail unit built to display products ranging from site hats, boots and jackets to expensive high value scale models of earth-movers and trucks.
Wylde IA’s concept and design was in line with Cat design guidelines while displaying the products against a black background. The trade counter is necessarily tough and durable, in view of the heavy, sharp objects that are passed across it. In contrast the office support area is light and bright, using reflective surfaces and colour to great effect.